How Liquicity built the festival ticketshop of their dreams with Celebratix
Liquicity is a drum-and-bass label and festival brand with a worldwide fanbase: around 20 shows a year across Europe, plus a multi-day summer festival with camping at Geestmerambacht. See how they built a shop with Celebratix that looks like Liquicity, not like ticketing software.
- Ticket shop
- CRM
- Resale
A ticket shop that looks like Liquicity, not like ticketing software.
Liquicity started in 2008 as a YouTube channel and grew into one of the most beloved drum-and-bass brands in the world, with its own festival since 2016 and a tight community that calls itself "planet Liquicity". For a brand like that, the world does not stop at the line-up: it has to carry all the way into the checkout.
Mark van der Schoot, co-founder of Liquicity, explains how they built their dream shop with Celebratix. Fully inside their own world, with years of fan history that moved across instead of an empty system, and the whole festival journey in one shop.
In this conversation he discusses
- How they built a shop that feels like Liquicity down to the details, not like a checkout screen
- How they sell the whole festival journey in one shop: ticket, camping, travel, accommodation and merch
- How years of visitor history moved across as profiles and became the basis for sharp segments
- Why they keep resale inside their own branded platform instead of a third-party marketplace
How Liquicity puts Celebratix to work
Whether you run a single club night or a multi-day festival with camping: Liquicity's approach shows what changes when your shop lives entirely inside your own world and you own years of data yourself.
A ticket shop that lives inside your brand, down to the details.
Years of fan history in-house, with segments that sharpen your marketing.
The whole festival journey in one flow, with 120+ products kept readable.
A shop that feels like Liquicity itself
Most ticket shops are a break in the experience: you build a visual world for months, and at the moment of purchase your audience lands on something that feels like borrowed checkout software. For a brand like Liquicity, which runs on atmosphere and identity, that was not an option.
With Celebratix they built a shop that lives entirely inside their own world: transparent layers, video and image backgrounds and product modals, all in Liquicity styling. No visible ticket platform, no redirect to a third party, but a shop that flows seamlessly on from the announcement. Along the way it is clean and clear too, so buying stays effortless.
Why it works
Brand all the way to checkout
The branding does not stop at the announcement. The shop is an extension of the festival, not a break in it.
Full design control
Transparent layers, video and image backgrounds and product modals, all shaped to Liquicity down to the details.
No visible platform
No strange logo, no redirect. The audience buys from Liquicity, not from a ticketing vendor.
Built for the peak
The shop holds up when a worldwide community arrives at the same time at on-sale.
A ticket shop is the last thing someone sees before they say yes. Liquicity made sure that moment feels as good as the rest of their world.
Years of fans, from day one
When they switched, Liquicity did not start with an empty system. Years of visitor history moved across as profiles, so the whole picture was there from the first day and they could compare this edition against previous years right away.
On that foundation they build sharp segments for their marketing, for example international weekend visitors who have not booked accommodation yet (because accommodation is an add-on in the same shop). Everything is live in one dataset, no exports, and at exactly the right moment product-specific emails go out to exactly the right buyers, from merch pickup to hotel info.
Why the team loves it
Never started empty
Years of visitor history came across as profiles, so the full picture was there from day one.
Sharp segments
Think weekend visitors from abroad with no accommodation yet, reachable straight away with a targeted campaign.
All live, no exports
Pre-reg, shop, campaigns and data in one dataset. No waiting on an export to decode.
Compare against past editions
They put sales and audience next to previous years, so every decision can be backed up.
Your audience is your most valuable asset. Liquicity owns it themselves, with years of context attached.
The whole festival journey in one shop
A festival is more than a ticket. Liquicity sells the whole journey in one flow: ticket and camping, Thursday access, travel, accommodation, friends zones and merch, together more than 120 unique products in a single festival shop, for an international audience.
To keep that readable, Reporting Categories bundle the ticket types, so sales read at a glance per group across every phase of the sale. And once an edition sells out, resale stays inside their own branded platform instead of a third-party marketplace, so fans and resale data stay in the world of Liquicity.
Why it makes the difference
120+ products in one shop
Ticket, camping, travel, stay, friends zones and merch, all in the same branded flow.
The whole journey in one flow
Fans build their festival without ever leaving the world of Liquicity.
Readable at scale
Reporting Categories bundle ticket types, so group sales read at a glance.
Resale in-house
Resale runs inside their own branded platform, so fans and data stay in their world.
From first ticket to final scan: it all happens inside the same shop, in the same world, on the same data.
What it delivers
The 120+ products are confirmed. The other numbers are being finalised together with Liquicity.
Unique products in a single festival shop
Pre-registrations before the on-sale
Years of fan history imported as profiles
Want a ticket shop that lives entirely inside your own world? See what you can build with Celebratix Shop.
Learn more about Celebratix Shop
